It is recommended that you leave on all cookies if you are not sure whether you need them or not, in case they are used to provide a service that you use. Unfortunately, in most cases, there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to the site. We use cookies for a variety of reasons detailed below. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the Site’s functionality. This document describes what information they gather, how we use it, and why we sometimes need to store these cookies. Besides Massimo Dutti, Inditex operates seven more fashion brands: Zara, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. The brand belongs to the Inditex Group, one of the world’s largest fashion distributors, with stores in 96 markets across five continents and reaching a total of 216 markets. In 1995, the company began to launch all types of women’s fashion, from the most urban styles to casual ones. Originally, the brand was geared toward men’s fashion. Today, Massimo Dutti has some 800 stores in 76 markets across Europe, America and Asia. It launched its first womenswear collection in 1995, offering a variety of styles, from casual pieces to sophisticated, timeless garments. Massimo Dutti was founded in 1985, in Spain, as a men’s fashion brand. The new tool allows in-store customers to try them on virtually. In this regard, shopping on the iPod is already available at points of sale for models that are not in stock. The service is just one of the technological tools that the brand has made available to customers to enrich the shopping process. Thus, thanks to this new tool, customers can obtain a product in real-time, immediately satisfying their desire and making the purchase easier for shoppers, while enabling them to enjoy an exclusive experience. To get a pair of the latest sport footwear offered by Massimo Dutti, customers only have to choose a model from the selection offered by the brand from its Women’s or Men’s collections and point their mobile device’s camera toward their feet, so the magic of augmented reality can do the rest.Īugmented and Virtual Reality applied to online sales through new functionalities, such as Shoes Experience, means a substantial improvement in customer experience and, consequently, brand differentiation.Īnother advantage of the new service is that it can publish the result of the superimposed footwear on social media, and also allow customers to purchase the model they tried on via Massimo Dutti online store. This innovative product selection system, which uses augmented reality, offers customers a superior level of experience.
MASSIMO DUTI ROMANIA ANDROID
Meanwhile, under the name Shoes Experience, the brand is launching a new tool with which any customer can try on its casual-sport footwear collections, with just one click on its iOS and Android Apps. The digital platforms also feature a special area called PAPER, a lifestyle section bringing together inspiring editorials and articles on trends, collections, runway shows, and limited-edition capsule collections, to offer customers a deeper insight into the brand.Īlways at the forefront of the union between fashion and technology and based on innovation, Massimo Dutti continues with its strong commitment to offering a unique shopping experience that fully personalises customer service. The mobile version and the app offer customers a range of unique features, including geolocation services to find the nearest brick-and-mortar store, the chance to access the entire collection in just one click, and the ability to find similar products across all devices, allowing customers to complete their look. All exchanges and returns are free, and are allowed within a maximum period of 30 days.ĭesigned to offer an unique and integrated experience with its stores, Massimo Dutti’s new digital platforms allow customers to interact with brand products intuitively, thanks to their different sections and categories.
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